I think it's pretty valid to say that Zara is one of the favourite high street stores right now. In the past few years they have seriously upped their game and focused on what they do best; on trend, structured, minimalism at a fraction of the price of brands that do similar styles, such as Sandro, Massimo Dutti or The Kooples.
Their new look book is a perfect example of the shapes and fabrics that now we expect and love from Zara, and I am dying to get my hands on some of their new stuff.
In the meantime I thought I would share a couple of my favourite Zara photographs from various lookbooks and advertisements over the past months.
As well as structured work-wear and more formal pieces Zara also do more casual pieces perfectly. They have hit the nail on the head with the balance between sporty and lux - so well done!
What do you think of Zara at the moment? Any pieces you have your eye one?